What happened to Pierce Dornan Agency?+
We rebranded. Pierce Dornan Agency became OmniCart Media to reflect what the company has become: a specialized, AI-enabled Meta Ads and UGC growth system for fitness businesses. Same founder, same accountability — a sharper focus and a far more powerful system.
How is this different from a normal marketing agency?+
Most agencies stop at "we generated leads" and hand you a spreadsheet. Our system runs the ads, produces the UGC creative, answers every lead in under 60 seconds, qualifies them, books them, and makes sure they show up. You get booked trials — not homework.
Does the AI actually sound human?+
Yes — it's trained on your gym's tone, class schedule, pricing, and offers. It answers real questions ("Do you have childcare?", "I've never boxed before, is that okay?") and hands off to your team the moment a conversation needs a person.
Is ad spend included?+
Ad spend is separate and paid directly to Meta, so the budget always stays in your control. Most partner gyms start between $1,000–$2,500/month; we recommend the right level for your market on the discovery call.
Do I have to film content myself?+
No. On the Growth Partner package we handle UGC end to end — scripting, sourcing creators, and directing your members and coaches through simple phone-shot clips. Lead Engine partners get campaigns built on our proven fitness creative frameworks.
Is there a contract?+
Both packages run on a 3-month recurring partnership, billed monthly. Ninety days is what disciplined testing, creative iteration, and scaling honestly require — and it's how we deliver results worth renewing. After each term, the partnership renews for another 3 months unless you tell us otherwise.
Why fitness businesses only?+
Because specialists win. Every campaign deepens our library of offer data, hook data, and seasonal patterns in your exact industry. A generalist agency starts from zero with every client. We start from hundreds of reps in yours.
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